All blogs were written for target keywords and follow SEO best practices for syntax, readability, and related terms.
All case studies were based on in-depth research to determine the strongest angles, including internal discovery calls, questionnaires, and recorded interviews.
Videos include case studies (developed the narratives, interviewed the customers, and provided paper edits), explainers (developed the concepts and drafted two-up scripts), as well as a thought leadership panel (contributed as a guest).
Note: I am not a video producer, nor did I produce these videos.
Long form content includes e-books and reports. Reports required analyzing proprietary data or commissioning agencies to conduct surveys.
This release represents volunteer work for a local fire station, which included consultation, drafting, and media placement.