All blogs were written for target keywords and follow SEO best practices for syntax, readability, and related terms.
The Art of the Opt-In Mini Report: US Marketing Opt‑in Trends
The Art of the Opt-In Mini Report: UK Marketing Opt‑in Trends
The Art of the Opt-In Mini Report: CAN Marketing Opt‑in Trends
The Art of the Opt-In Mini Report: ANZ Marketing Opt‑in Trends
Solving for Personalization and Privacy with Video Streaming
All case studies were based on in-depth research to determine the strongest angles, including internal discovery calls, questionnaires, and recorded interviews.
Videos include case studies (developed the narratives, interviewed the customers, and provided paper edits), explainers (developed the concepts and drafted two-up scripts), as well as a thought leadership panel (contributed as a guest).
Note: I am not a video producer, nor did I produce these videos.
Long form content includes e-books and reports. Reports required analyzing proprietary data or commissioning agencies to conduct surveys.
Co-marketing content includes workshop presentations, guides, nurtures, social assets, and enablement materials for use as turnkey campaigns by agency partners.
E-commerce Success: Campaign | Enablement
The Art of Automation: Campaign | Enablement
Building Your Brand: Campaign | Enablement
SMS to Omnichannel Marketing: Campaign | Enablement
Multichannel Marketing: Campaign | Enablement
Maximizing Impact: Campaign | Enablement
Leveraging AI: Campaign | Enablement
B2B Lead Generation: Campaign | Enablement
Understanding ABM: Campaign | Enablement
Data-Driven B2B Marketing: Campaign | Enablement
This release represents volunteer work for a local fire station, which included consultation, drafting, and media placement.