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BIOGRAPHY
BIOGRAPHY
I am a seasoned content professional with experience in a variety of industries including broadcasting, not-for-profit, and B2B SaaS. From planning thousands of hours of live content to building entire content departments, I've seen it all, done it all, and learned from many mistakes along the way.
My speciality is in content strategy and analysis. I've developed content taxonomies, processes, and KPIs that have identified campaign opportunities and improved content performance across multiple channels. By aligning production resources with marketing goals, I've also tripled video output and doubled video engagement, increasing attributable revenue.
I'm a New Jersey transplant who lives in the Chicago metro with my wife, two daughters, and four cats. I'm also a published writer, professional musician, metalhead, beer snob, and overthinker.
WORK PROFICIENCIES
WORK PROFICIENCIES
Skills
Skills
Management
Management
Budget Management
Content Management
Content Operations
Digital Asset Management
Editorial Management
Freelance Management
Production Management
Project Management
Team Management
Strategy
Strategy
Analytics
Content Marketing
Content Strategy
Dashboard Building
Data Analysis
Direct Marketing
Email Marketing
Marketing Strategy
Multi-Channel Marketing
SEO
Tools
Tools
AI
AI
ChatGPT
Analytics
Analytics
Google Analytics
Hotjar
BI
BI
Looker Studio
Microsoft Power BI
Tableau
CMS
CMS
Contentful
Elementor
WordPress
DAM
DAM
Acquia
Kapost
MerlinOne
DAW
DAW
Adobe Audition
Logic
ProTools
Samplitude
Design
Design
Canva
MAP
MAP
Salesforce Marketing Cloud
Office
Office
Google Sheets / Microsoft Excel
Google Slides / Microsoft PowerPoint
OVP
OVP
Brightcove
PM
PM
Airtable
Asana
JIRA
Trello
Wrike
SEO
SEO
Google Search Console
SEMrush
WORK EXPERIENCE
WORK EXPERIENCE
Senior Manager, Content
Senior Manager, Content
Brightcove
2021 - 2025Increased weekly product demo requests 60% and email CTR 45% by optimizing nurture segmentations, sequences, and content
Increased website organic traffic 28% and site health 60% by conducting an SEO site audit and resolving key issues
Increased blog organic traffic 166% in less than a year after establishing guidelines and SEO standards
Reduced case study production time 58% by implementing questionnaires and automated processes
Migrated DAM and rebuilt content taxonomy, including meta-tagging strategy for the DAM, CMS, and OVP
Content Strategist
Content Strategist
IFCJ
2015 - 2021Increased email CTR 45% and CR 53% by focusing storytelling on customer interests, product impact, and sensory details
Increased digital video VTR 22% by working with clients to enrich concepts and with producers to improve quality
Improved asset usage 300% by auditing content creators and assigning the best creators to the right projects
Radio Producer
Radio Producer
Moody Radio
2008 - 2015Increased show ratings 200% by replacing pre-recorded content with live segments and reducing overall segment length
Developed and produced the station's first successful direct-to-podcast program, including the brand and marketing strategies
Google Sites
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